Privacy Policy

Last updated: May 1, 2026

AMAS Kerala — the Academy for Mountaineering and Adventure Sports ("AMAS", "we", "us", or "our") respects your privacy. This Privacy Policy explains what information we collect when you visit amaskerala.com, register for our programs, or get in touch with us, and how we use and protect that information.

1. Information We Collect

We collect information that you provide to us directly, including:

Contact details: name, phone number, email address, and city — typically when you register interest in an event or fill out a contact form.
Event preferences: the activity, batch, or program you are interested in.
Communication: messages you send us via WhatsApp, phone, email, or our website.

We also automatically collect limited technical information when you visit our website, such as your IP address, browser type, device information, referring page, and pages viewed. This is collected through cookies and similar technologies (see Section 4).

2. How We Use Your Information

We use the information we collect to:

Confirm your registration and share event details, schedules, and instructions.
Respond to your enquiries and provide customer support.
Send important updates about programs you have signed up for.
Occasionally inform you about upcoming events, training, or expeditions you may be interested in. You can opt out of such messages at any time.
Improve our website, content, and services through analytics.
Comply with legal obligations and protect against misuse or fraud.

3. How We Share Your Information

We do not sell your personal information. We share it only with:

Trusted service providers who help us operate our website, send communications, or process registrations (e.g. hosting, analytics, messaging providers).
Event partners or instructors when sharing your details is necessary to deliver the program you have registered for.
Authorities when required by law, legal process, or to protect the rights, safety, and property of AMAS, our participants, or the public.

4. Cookies & Analytics

Our site uses cookies and similar technologies, including Google Analytics / Google Ads (gtag), Microsoft Clarity, and the Meta (Facebook) Pixel. These help us understand how visitors use the site and measure the effectiveness of our outreach. You can control cookies through your browser settings, and you can opt out of personalised ads through Google's and Meta's ad-preference tools.

5. Data Retention

We retain personal information only for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Registration and enquiry data is typically kept for up to 36 months unless you ask us to delete it earlier.

6. Security

We use reasonable technical and organisational measures to protect your information against loss, misuse, and unauthorised access. No method of transmission over the internet is fully secure, however, and we cannot guarantee absolute security.

7. Your Rights

You can ask us to access, correct, update, or delete the personal information we hold about you, or to stop sending you marketing communications. To make any such request, contact us using the details below. We will respond within a reasonable timeframe.

8. Children's Privacy

Many AMAS programs are open to minors. Where a participant is under 18, registration must be completed by a parent or legal guardian, who is responsible for the information shared with us.

9. Third-Party Links

Our website may link to third-party sites (for example, payment gateways, partner organisations, or social media). We are not responsible for the privacy practices of those sites; please review their policies separately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when it was last revised. Material changes will be highlighted on this page.

11. Contact Us

If you have any questions about this Privacy Policy or how your information is handled, please reach out to us:

Phone / WhatsApp: +91 94461 01056
Email: adventureamas@gmail.com
Address: AMAS Kerala, Thiruvananthapuram, Kerala, India